Massachusetts Department of Public Health

causemedia began working with the Massachusetts Tobacco Cessation and Prevention Program (MTCP) in 1998, when we produced a public awareness campaign aimed at Latina and African-American women and girls. Since then, we’ve developed the award-winning Fight4YourLife cessation campaign, patch give-aways, a campaign aimed at individuals living on Massachusetts’ Southcoast, and a redesign of the program’s Twitter and Facebook strategies. Lastly, we provide event planning services to MTCP for their two signature events at the State House – The Great American Smoke-Out and Kick Butts Day. In all of these efforts, we provide inspirational and sometimes hard-hitting messages to the 14.9 percent of Massachusetts residents who still smoke.