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Home Base Program

Treating the invisible wounds of war

In 2009, Massachusetts General Hospital and the Red Sox Foundation formed an unprecedented partnership dedicated to improving the lives of veterans returning from Iraq and Afghanistan suffering from deployment-related traumatic brain injury and/or post-traumatic stress disorder. As a center for clinical care, innovative research, provider education, community outreach and family support, causemedia was named agency of record to brand and raise awareness of the Home Base Program.