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Red Sox Recognize One of Boston’s Leading Woman Entrepreneurs with the First Annual Jackie Robinson Award for Most Valuable Diverse Business Partner
causemedia, inc., an advertising and social marketing firm dedicated to “building the community using the media” based in Newton, MA, has been a partner to the Red Sox organization since 2003. According to Red Sox President and CEO, Larry Lucchino, causemedia, inc. has helped generate more than $1 million for the Red Sox Foundation. “In recognition of the extraordinary contributions of Jackie Robinson we think it is most befitting to recognize causemedia, one of our Diverse Business Partners, which has benefited and contributed to Robinson’s legacy,” said Lucchino. “The Red Sox appreciate the outstanding work of Donna Latson Gittens and her firm, causemedia. The impact of their work, along with their unwavering dedication and loyalty to our mission, has enabled us to build and strengthen our community initiatives,” he added. “It’s an honor for our firm to be recognized by the Boston Red Sox in the spirit of Jackie Robinson,” said Latson Gittens. “We are pleased to carry on his legacy through our partnership with their organization. From the outset, the Red Sox fully understood the importance and the impact their organization can and does have both on the field and in the Boston community. causemedia could not be more proud to be part of their successful team and the Jackie Robinson legacy.” The Diverse Business Partner program, an economically driven business initiative, was established in 1998 by Major League Baseball Commissioner Allan “Bud” Selig. It was founded to cultivate new and existing partnerships with minority and women owned businesses by increasing opportunities for minorities and women to participate in the procurement activities of Major League Baseball. ### |
