cause for conversation
Pinterest: A Pin’s Worth a Thousand Words
Just when you thought you were up-to-date on all things social, there's a new network in the social media landscape. If you haven't heard of Pinterest yet, you will. Traffic to the invitation-only site has increased drastically in the past six months, making the site a top ten social network.
So, what exactly is Pinterest? Pinterest is a visually-engaging social bookmarking site that connects people with similar tastes and interests. Social bookmarking isn’t new, but what makes this site different from other bookmarking sites is its visual aspect. On Pinterest, users (referred to as Pinners) “pin” images and videos on categorized themed boards (pinboards). Pins are beautiful, eye-catching, and organized. The site’s features allow content to be easily shared from the Internet. Pins can also be shared on Facebook and Twitter.
Popular themes include weddings & events, home decorating, fashion, do-it-yourself projects, and food recipes (the majority of users are women between the ages of 25 and 44). However, there are many different themes to choose from. Pinterest is a good social platform for nonprofits because every cause has a compelling story. Emotionally powerful pins can help paint a picture of your organization and inspire Pinners to become advocates for your cause. Some nonprofit organizations are already using Pinterest including Water.org, National Wildlife Federation and Amnesty International. Amnesty International uses the site to share inspiring quotes, reading lists, and facts related to human rights.
Thinking about signing up for Pinterest? Here are some tips:
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Don't join Pinterest just because it’s the hottest social network right now. Think about how Pinterest would fit into your organization’s overall goals and social media strategy.
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Make sure your target audience is on Pinterest.
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Ensure you have interesting visuals to post that are inspiring.
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Pinterest is a secondary social network. Your organization’s Twitter and Facebook presence should be established (and thriving) first.
If you still think your nonprofit is ready to join Pinterest, pin away. Like any social network, Pinterest has its own community guidelines so read them before participating. One final word of advice – ask someone you know for an invite. There’s now a waiting list to join. Good luck and happy pinning!
What are your thoughts on Pinterest? Do you think the site would be useful for your nonprofit’s cause?
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The report came after a year-long investigation by several outside investigators, including a former director of the Federal Bureau of Investigation, hired by a company compliance committee to scrutinize Okada and his associates.
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The company accused Okada and his associates of making improper cash payments and gifts totaling about $110,000 to foreign gaming regulators, including in the Philippines.
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"This is tit for tat," said Michael Koehler, assistant professor of business law at Butler University, who writes a blog about the U.S. Foreign Corrupt Practices Act (FCPA).
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"This may be Wynn's way of getting in the good graces of the enforcement attorneys ... but it isn't going to make his own SEC scrutiny go away," Koehler added. In fact, it could possibly increase the scrutiny, he said. "If Wynn had on its corporate board a person like this, who Wynn itself is alleging to have violated FCPA, what else do I need to look at?"
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Wynn Resorts said it had bought back Okada's 24 million shares held by Aruze USA Inc, worth $2.7 billion based on Friday's closing price of $112.69. Okada was the casino company's largest shareholder.
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The falling out between the longtime friends surprised many in the casino industry. Okada had helped pull Wynn back from the brink after he unloaded his Mirage casino to MGM Grand a decade ago, and helping to transform Las Vegas into a family-friendly destination.
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Their friendship was so close that Wynn had proclaimed in 2008: "I love Kazuo Okada as much as any man that I've ever met in my life. He's my partner and my friend. And there is hardly anything that I won't do for him."
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However, Wynn had become increasingly concerned over Okada's plans to open a casino in the Philippines, which would put them in competition with one another
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Wynn Resorts said on Sunday its probe stemmed from concerns the Wynn board had about Okada's activities in the Philippines and statements he had allegedly made to Wynn directors that gifts to regulators are permissible in Asia.
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