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How to Protect Your Nonprofit's Social Media Identity
Who owns your social media identity? A recent lawsuit between a mobile phone company and a former employee over Twitter followers brings this question to light. The line between personal and professional social media usage has become blurred. A social media policy is the clear solution to this problem. Simple steps can be taken to protect your nonprofit's social identity.
1. Create a clear social media policy for staff
A policy will set expectations and avoid lawsuits. Clear and consistent policies will be remembered and followed. You may want to include the following:
• Who can post on the organization's official accounts
• Topics and information that may be disseminated about the company and its products
• Guidelines when mentioning the organization on personal accounts
• Who can change the names of official accounts
• Consequences if policies are violated
Figure out how your organization uses social media before setting a policy. Also, encourage staff to properly promote your organization on social networks. Passionate staff make the best advocates. There are many sample social media policies online that will help get you started or you can consult an attorney who specializes in this area.
2. Establish ownership before an account is created
If a staff member manages your nonprofit's official social accounts, make sure a written agreement is in place. Many organizations encourage their staff to create unofficial accounts to extend their network. Make sure ownership is clear.
3. Have multiple account administrators (admins)
Having multiple admins prevents a disruption in your social media management in the event that someone leaves the organization. All account information should be kept in a centralized location and changed often.
Does your organization have a social media policy in place? Have you encountered any challenges in implementing your policy? We want to hear from you.
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The report came after a year-long investigation by several outside investigators, including a former director of the Federal Bureau of Investigation, hired by a company compliance committee to scrutinize Okada and his associates.
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The company accused Okada and his associates of making improper cash payments and gifts totaling about $110,000 to foreign gaming regulators, including in the Philippines.
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"This is tit for tat," said Michael Koehler, assistant professor of business law at Butler University, who writes a blog about the U.S. Foreign Corrupt Practices Act (FCPA).
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"This may be Wynn's way of getting in the good graces of the enforcement attorneys ... but it isn't going to make his own SEC scrutiny go away," Koehler added. In fact, it could possibly increase the scrutiny, he said. "If Wynn had on its corporate board a person like this, who Wynn itself is alleging to have violated FCPA, what else do I need to look at?"
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Wynn Resorts said it had bought back Okada's 24 million shares held by Aruze USA Inc, worth $2.7 billion based on Friday's closing price of $112.69. Okada was the casino company's largest shareholder.
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The falling out between the longtime friends surprised many in the casino industry. Okada had helped pull Wynn back from the brink after he unloaded his Mirage casino to MGM Grand a decade ago, and helping to transform Las Vegas into a family-friendly destination.
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Their friendship was so close that Wynn had proclaimed in 2008: "I love Kazuo Okada as much as any man that I've ever met in my life. He's my partner and my friend. And there is hardly anything that I won't do for him."
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However, Wynn had become increasingly concerned over Okada's plans to open a casino in the Philippines, which would put them in competition with one another
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Wynn Resorts said on Sunday its probe stemmed from concerns the Wynn board had about Okada's activities in the Philippines and statements he had allegedly made to Wynn directors that gifts to regulators are permissible in Asia.
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