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5 Tips for Avoiding Social Media Burnout

We live in a digital world. If you're like many Americans, you spend hours online – sharing, tweeting, retweeting, checking-in, posting, commenting, pinning, poking, friending, liking, and following, to the point where social networking consumes your life. And that's just for personal use. What if you’re also responsible for your organization's social media efforts?
The pressure to stay interesting, relevant, and active on social networks can wear down even the most experienced social media enthusiast. We can’t ignore the impact social media has on the way we communicate and do business, but we can manage our usage. Here are five tips to help you avoid social media burnout and keep your sanity.
  1. Don't get caught up in the hype.  Keeping up with the fast-paced world of social media can be stressful - especially when there are hundred of social networks for you to keep track of.  Remember why your organization is using social media.  Only join networks that meet your organization's goals.  Ask yourself- where's my audience?
  2. Focus on what works.  Figure out where you see results and focus on those platforms.  It's better to have a thriving presence on Twitter and Facebook than to have a mediocre presence on six different networks.  If you aren't seeing results, re-evaluate your strategy.
  3. Use a social media management tool.  Monitoring multiple social networks can be overwhelming. Free and low-cost monitoring tools such as HootSuite, TweetDeck,, and SproutSocial make social media less time-consuming by allowing you to monitor and manage multiple social networks from one dashboard. Some tools (like HootSuite) also allow you to analyze your social media efforts.
  4. Schedule time for social media.  Set limits on how much time you can spend on each social network and stick to them.
  5. Spend some time offline.  I know it’s hard to do – I am guilty of checking my Facebook and Twitter updates on my smartphone before I even get out of bed in the morning. However, spending time away from social media and participating in other activities can give you a fresh perspective.
Social media burnout can cause you to neglect social networks, which can be harmful to your organization’s social media presence. Have you ever suffered from social media burnout? Do you have any tips for avoiding social fatigue? Please post your comments below.