It’s official. After months of speculation, Facebook Timeline is now available for Pages. So what does this mean for your organization? Although it may be a pain to figure out another Facebook layout, Timeline can be a breath of fresh air for your organization's Facebook Page. Timeline's visually-engaging layout allows organizations to tell their story through compelling images and a colorful history.
Here are three things to keep in mind when setting up Timeline for your organization's Page.
The cover photo is the new landing page. With the old Facebook Page layout, organizations created landing pages to enhance the user experience. With Timeline, the cover photo is the landing page. A visually powerful cover photo makes a great first impression and can tell your organization's story.
Tell your story. Highlight important historic events and milestones for your organization. Telling your story can help create a deeper emotional connection between you and your fans. Livestrong does a great job of using Timeline to share their story. Also, take some time to review past posts and photos in your Timeline to make sure everything fits into your story (delete anything that doesn't).
Update your strategy. Timeline for Pages offers features that weren't available in the old layout. For example, with Timeline you can now highlight important posts by starring them (this makes the image twice as large as regular posts). You can also select a post to appear on the top left spot of the Timeline feed for seven days. Figure out how your organization can leverage these new features.
Not ready for the layout change? Don’t worry; you have until March 30 to prepare your Timeline. What do you think of Timeline for Pages? Have you already implemented your organization’s Timeline? Please leave your comments below.