AIDS Action Committee of Massachusetts

Since 2002, causemedia has used the four P’s of social marketing (product, price, promotion, and place) to develop effective programs for the AIDS Action Committee of Massachusetts (AAC). They include a campaign to reduce club drug use within Boston’s gay community, a logo and website for the Male Center, a community resource and wellness center, and materials for the AAC’s HIV/STD hotline. We also created, an innovative sexual health program that reaches out to young people in Massachusetts.